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How does the Content Connection work?
How does the Content Connection work?
Max avatar
Written by Max
Updated over a week ago

With the bol.com Content Connection, it's possible to publish unique EANs to the bol.com platform. Before you can upload the content though, you'll need to fill in the product information. This is divided into two parts:

  • Mandatory fields (Product information which is mandatory to fill in before it can be published)

  • Optional fields (Product information which isn't mandatory to fill in before it can be published)

In this article, we'll explain exactly how to work with the Content Connection.

Category mapping

Before you can publish new EANs, you'll need to connect your WooCommerce categories to those of bol.com.

  1. Go to the bol.com plugin settings

  2. Click on the Content Connection tab

  3. Immediately you are on the category mapping page

  4. Select the Content language, either Dutch or French and click on Collect categories

  5. Underneath the Bol.com categories header, click Select

  6. The button Select will be replaced with a dropdown menu, click on it and select or search the bol.com category

  7. Click on Connect

Configure categories

After connecting certain WooCommerce categories to bol.com, you can pre-fill each WooCommerce category with information. This contains the Mandatory fields & Optional fields so that you don't need to manually fill in each product with this information. Instead, the plugin gets the information from the pre-filled category.

  1. Go to the bol.com plugin settings

  2. Click on the Content Connection tab

  3. Immediately you are on the category mapping page

  4. At the right side of a category, click on Configure

  5. A screen will pop up and from there you can configure the Mandatory & Optional fields

    1. The mandatory must be filled in, or else bol.com refuses the product

    2. The optional fields aren't required, but in some cases, it's better to fill them in to avoid not having enough product information on bol.com

  6. Lastly, when everything is filled in, scroll down and click on Save Config

Publish Products

After configuring the categories, you can immediately start to publish new products to bol.com.

  1. Go to the product page in WooCommerce

  2. Select the products you would like to publish

  3. Click on Bulk Action: bol publish to publish the desired products

  4. After you published the product(s), it'll first have the status Processing and eventually No Content

  5. Go to the bol.com plugin Settings -> Content Connection -> Upload Content and find your product(s) there

  6. Click on Manage Content and fill in the product with all the Mandatory Fields if still needed, and also Optional Fields (Note: if you already configured the categories, then most likely most of the fields will already be pre-filled)

  7. After you are done, scroll down and click o Upload Content

  8. The products will first appear in the Processing tab and from there you'll either go to Rejected or Uploaded

Great, you successfully uploaded unique products to bol.com!


Can't figure it out? You can always send a message to the support team via the chat bubble at the bottom right 🎈 Support to the rescue πŸ‘¨β€πŸ’» πŸ‘©β€πŸ’»

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