Introduction
In this article, we will explain how to publish unique products to bol.com. With the latest version of the bol.com plugin, you can now upload products with EAN codes that do not have any existing content on the bol.com platform yet, meaning you are the first seller to offer them.
Because bol.com has no prior data for these items, you must provide the product content, which bol.com will review and approve before your listings go live.
EAN Code Requirements for Unique Products
Every unique product requires a valid, unused EAN (European Article Number) to be listed. These codes are not generated automatically.
Where to get EAN codes: You must purchase them from an official, reputable provider. The most globally recognized source is GS1.
Variations: Keep in mind that every unique product variation (such as different sizes or colors) requires its own individual EAN code.
Validation: Without a correct and valid EAN, bol.com will automatically reject your product listing.
Step 1: Enable product content in the plugin
Before you can upload unique product data, you need to turn on the content features within your plugin settings:
Navigate to your plugin settings in the WordPress backend.
Click on the Product Content tab.
Check the box to enable the option Upload new products.
Choose your preferred Content language (Dutch or French).
Select how often the data model file with product classifications should be retrieved from bol.com (Weekly or Monthly).
Click Save Changes.
Step 2: Connect your categories (Category Mapping)
Next, you need to link your WooCommerce categories to the official product categories used by bol.com.
In the plugin settings, click on the Category Mapping tab.
On the left side, search for and select the desired bol.com category.
On the right side, choose the corresponding WooCommerce category you want to link it to.
Click Connect.
Step 3: Configure your category fields
Once your categories are connected, you need to map your WooCommerce product fields to bol.com's specifications. Products in a mapped category will automatically inherit these settings, saving you from manual work later.
On category level
On the right side of your connected category, click the Configure category fields button.
A pop-up window will open showing both Mandatory and Optional fields.
Map these fields to the appropriate source in your store. You can map them to:
Product attributes
Product custom fields
Product title (exclusively for the title field)
Product description (exclusively for the description field)
Tip: You must configure all Mandatory fields to successfully publish.
Scroll down and click Save Configuration.
On product level
If you wish to fill in all the additional information manually (on product level) without the need of configuring the category's you just connected. This is possible. Follow these steps:
Navigate to your Products page
click on the desired product you want to enrich to enter the edit section.
navigate to the Product data section -> Bol tab and click on the blue button Manage content
There you'll need to fill in all the fields, all are mandatory
afterwards click Save configuration
Step 4: Publish your unique products
With your settings and mapping complete, you are ready to push your products to the marketplace.
Using Bulk Actions:
Go to your WooCommerce products list.
Select your unique products, choose Bulk Action: Upload Content from the dropdown menu, and click Apply.
The product status will change to Processing. Once bol.com reviews and accepts the data, it will update to Published.
Managing Content Manually (or troubleshooting errors):
If a product returns an error during bulk upload, you can review its fields manually:
Open the specific WooCommerce product editing page and scroll down to the Product Data box.
Click on the Bol.com tab and select Manage Content.
A pop-up screen will appear, allowing you to review or correct the Mandatory & Optional fields you configured during Step 3.
If everything looks correct, scroll down and click Save Content to resubmit.